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Published On

October 11, 2023

Categories
Other Case Studies
Key features and benefits  

For Brands

  • Gain a competitive edge by delivering a digital and more credible consumer experience.
  • Comply to country-specific serialisation and reporting requirements.
  • Acquire actionable insights to effectively address disruptions.
  • Scale for large volumes of serialisation data.

For Consumers 

  • Peace of mind and assurance with real-time verification.
  • Active involvement and collaboration with manufacturers to build a safe ecosystem for all

Overview

It’s no secret that counterfeit products pose a threat to consumer safety. In Thailand, 80 million Thai Baht worth of aesthetic injectables were seized by the police and officials from the Food and Drug Administration in 2019. Botched dermal fillers have become a pressing concern, and even resulted in patients suffering disfigurement - forcing them to bear substantial expenses for reconstructive surgery.

Consumers want greater assurance

85% of Thai consumers we surveyed are of the mind that counterfeit products have indeed become a pressing concern, putting the onus on brand manufacturers and clinics to ensure product authenticity. To address this, eZTracker provided a solution that helps clinic practitioners and consumers verify a product’s authenticity and source, fostering greater trust and confidence and creating a safer ecosystem for all.

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Solutions

End-to-end traceability and real-time verification of product provenance

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Licensed beauty clinic practitioner verifies dermal fillers using eZTracker.

How It Works

  • Track and trace the movement of every dermal filler unit through a unique data code.
  • Enable consumers to scan data code and verify products in real-time.
  • Identify geolocation of unrecognised scans and blacklisted child codes.
  • Provide reports about suspected counterfeits to fast-track investigations.

Results

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Thousands

of suspected counterfeits and illegally diverted products detected.

  • Quick response to an incident of counterfeit dermal fillers sold on social media via an official announcement advised the use of eZTracker for verification.
  • Protect brand reputation from disruption to ensure smooth roll out of new products and a price increase

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