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October 23, 2023
For Brands
For Consumers
Consistently monitoring campaign analytics is instrumental to optimise marketing efforts and amplify outcomes. In the case of a leading nutrition company in Thailand, the lack of visibility over marketing performance left them unable to understand their consumers’ preferences and behaviour and improve and streamline campaigns.
Implementing serialisation for marketing campaign materials and perform A/B testing to evaluate campaign effectiveness
Derived insights through engagement on
Honed competitive advantage based on responses relating to consumer preference.
“eZTracker provides the next level of supply chain end-to-end visibility. Now with better traceability, we can use big data to analyse how our individual consumers engage with the product across multiple marketing activities. Business and supply chain teams can proactively work on the right strategy to achieve more consumer satisfaction. Thank you eZTracker team for proactively working with us as a good partner to design and provide business processes and solutions from the initial stage until the project completion.”
