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Key features and benefits  

For Brands

  • Seamlessly digitise and manage labels
  • Reduce paper reliance and cost
  • Disseminate market-specific information easily

For Consumers

  • Easy access to the latest approved information
  • Improved readability with zoom and search functions

Overview

Organisations tend to rely heavily on leaflets to relay product information to consumers. But these leaflets undergo frequent updates, averaging up to five times a year. This practice has proven to be costly, incurring hefty reprinting and repackaging expenses and contributing to paper wastage. Physical leaflets limit consumer access to the latest product information, while manufacturers cannot use them to communicate any recalls or pertinent updates. As a result, regulatory authorities have advocated for a shift to e-labelling to improve access to information and improve sustainability efforts.

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Solutions

Distribution of blockchain-powered digital leaflets in a secure, trusted, and sustainable manner

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Licensed beauty clinic practitioner verifies dermal fillers using eZTracker.

How it works

  1. Clients use eZTracker’s product and label management suite to:
    1. Digitise and manage leaflets 
    2. Automatically generate QR codes
    3. Access audit-compliant logs and scan analytics
    4. Share multi-media content (e.g. videos)
  2. Consumers can scan the QR code to access a secure platform with the latest approved information

Results

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16

pharma brands shifted to using eZTracker’s e-labelling

  • 170 unique labels in circulation in Singapore, Malaysia, Brunei and Indonesia
  • 51% cost savings from reduced printing and redressing
  • Up to 6.25Kg of paper saved for every 1000 paper leaflets
  • Compliant with the requirements set by the local health authorities

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