Organisations tend to rely heavily on leaflets to relay product information to consumers. But these leaflets undergo frequent updates, averaging up to five times a year. This practice has proven to be costly, incurring hefty reprinting and repackaging expenses and contributing to paper wastage.
Physical leaflets limit consumer access to the latest product information, while manufacturers cannot use them to communicate any recalls or pertinent updates. As a result, regulatory authorities have advocated for a shift to e-labelling to improve access to information and improve sustainability efforts.