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Published On

September 19, 2023

Categories
Other Case Studies
Key features and benefits  

For Brands

  • Better visibility over distribution channels and unauthorised reselling activities
  • Safeguard margins and brand reputation

 

 

 

Overview

A company in Malaysia discovered that their products were sold on unregulated e-commerce channels and outside sales territory without their knowledge. This situation resulted in reduced profit margins for their authorised distributors and retailers, and affected brand trust.

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Solutions

Use eZTracker to combat unauthorised sales

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Licensed beauty clinic practitioner verifies dermal fillers using eZTracker.

How it works

  1. Serialise every product unit with a unique data code
  2. When products are sold on an unauthorised channel, client can obtain the product, scan the data code and track back to the original ordering customer responsible for this unauthorized sale

Results

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Improved traceability functions as a powerful deterrence against unauthorised reselling, safeguarding brand reputation and fostering consumer trust.

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