Engage HCPs and patients effectively to boost demand
Taking products as prescribed is important to achieve their intended outcome, especially in the case of medical products. Failing to follow the prescribed regimen may exacerbate chronic conditions and compromise the efficacy of vaccinations and other multi-dose prescriptions vital to the recovery of patients.
However, healthcare professionals (HCPs) and caregivers often have limited insight into patients’ adherence and consumption behaviour, restricting their ability to support and encourage patients toward better compliance.
Digital programmes to encourage adherence and accelerate growth
Reminders
Send patients friendly reminders for refilling of medications and upcoming vaccinations
Store Locator
Assist patients in locating nearby pharmacies, clinics, and stores with available stock
Digital Awareness and Education
Run a digital campaign to educate patients with multi-media content and track campaign effectiveness
Referral Programme
Engage patients with a referral programme, extending protection to their loved ones
View Treatment History
Maintain a comprehensive log of previous treatment visits, including the number of vaccination doses completed
Manage Prescriptions and Dispensation Digitally:
Doctors can send patients an e-prescription securely stored as a unique digital code. When patients visit the pharmacist to purchase their medication, the pharmacist can verify the e-perscription and make a record of the medicines dispensed.
Why Clients Choose eZTracker
Elevated Brand Plans with Digital Innovation
Adopt an omni-channel approach to engage HCPs and Patients more effectively and increase demand generation
Achieved Faster Time to Market
Launch digital campaigns quickly and scale engagement efforts easily.
Obtained Real-time Insights
Optimize campaigns and programmes in real-time, gaining better visibility into their effectiveness and enabling rapid adjustments—a capability absent in traditional methods.
Case studies
Tracking marketing campaign effectiveness in thailand
For Brands Uncover consumer insights to build dynamic marketing strategies and optimise resource allocation For Consumers Feel their opinions are
Effective fraud investigations in Hong Kong
For Brands Improve adherence to nationally endorsed immunization programme Access actionable insights that helped better tackle bad actors and provide
Combating counterfeit aesthetic products in Thailand
For Brands Gain a competitive edge by delivering a digital and more credible consumer experience. Comply to country-specific serialisation and